Digital Printing Overview

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Our digital printing presses are capable of producing print jobs for everything from full color catalogs to black and white flyers. We have multiple digital presses capable of handling a wide range of high quality printing needs quickly with in-line finishing options.  When you need cost-effective, on-demand printing for a short run of digital prints, booklets, brochures, business forms, calendars, catalogs, flyers, business cards, or variable data postcards and a whole lot more, digital is the answer!

Once your print job is completed we have off-line finishing options for your digital prints as well.   Spiral bound and wire-o bound books, saddle stitched magazines and scored tri-folded brochures are just a few of the bindery options available.  Our trained bindery staff delivers the best product with a quick turnaround. 

Digital printing is a method of using lasers and toner based, high-end, copiers capable of printing on a wide range of digitally approved materials.  Our digital presses can print on most paper stocks as light as 20# text up to 16 point card stock.  We stock a large selection of papers that we have tested in order to achieve a high level of consistency and vibrant colors. Sheet sizes start at 7.17″ x 7.17″ and go up to 13″ x 19″.  The press uses a RIP device (Raster Image Processor), taking your print ready file and converting it into digital prints. Color matching software does wonders with most jobs.  For the most accurate prints, files should be converted to CMYK before submitting to us.  RGB files can be used but should always have a sample proof made in order ensure that any color shifts are acceptable.  Our staff is well trained at color correction techniques so if the color is still not what you were expecting, with a little time and a few extra test prints, we can usually get very close to the color you were looking for as long as it’s within the parameters of the machine.  Our machines are calibrated regularly to manufacturing standards and we have been known to color correct and adjust files to near perfect color - while other print shops, with the same equipment, struggle with color.  Constant training and our desire to meet our customers’ high quality standards is what makes Print City Graphics stand out in the competitive digital print world.

Digital printing is not a perfect science, however.  There are many variables that can affect the day-to-day quality of the digital prints.  The same file, run on different days, can appear different due to the age of toner and developer along with the wear and tear from other internal parts including drums and fusers.  Humidity and heat can change the paper characteristics too.  Even though calibrations help minimize these job gremlins, proofing is very important. The costs you will incur to have us make several proofs, along with the time spent for color correction, is money well spent when your job warrants this.  You will need to sign off on a press proof before we go into production.  Using this process, our clients always have a high level of confidence that when they pick up their job, there will be no surprises.